Douar Tech | UPSHIFT Digital Skills Workshop

What is the

Digital Entrepreneurship Bootcamps

From March to June 2021, Douar Tech has supported local associations in the regions of Tangier-Tetouan and Marrakech-Safi through the implementation of three-day Digital Entrepreneurship bootcamps for the benefit of 70 Moroccan and West African migrant youth. In order youth teams in UNICEF’s UPSHIFT program preparing their digital skills and capabilities, Douar Tech’s team designed a curated pedagogy with high-value themes of digital marketing, no-code website creation, and other business-related digital skills. Our curriculum was introduced to ensure that young entrepreneurs may confidently confront the needs of the 21st century economy. 

In consequent bootcamps, our team has supported youth from a Second Chance school and Youth Center supporting Migrants to adapt the Digital Entrepreneurship curriculum to include themes of the Lean Business Canva and Design Thinking. Our program is adaptable to audiences and supported with our in-house workbook “The Moroccan Digital Entrepreneur’s Guide” for sustainable, continuous learning experiences.

what we hope to achieve

Program Objectives

Marketing & Branding

Greater ability of project teams to create digital assets for marketing and brand awareness for their associated entrepreneurial projects

Revenue Generation

Creation of tangible digital assets as tools for revenue generation and sustainable utilization for their entrepreneurial projects

Digital Field

Participants’ demonstrated interest in digital skills content and/or career paths related to the digital domain

How did it go

Workshop Schedule

Day 1: Explore / Digital Marketing
  1. Introduction / Exploring Tech. Today
    • Overview of Douar Tech, program, digital tools + creating Gmail accounts
  2. Digital Marketing + Strategy
    • Overview of digital marketing, consumer personas, marketing to an audience, Canva + creating 2 graphics for social media
  3. Professional Emails
    • Email structure, components, and standards
  4. Interactive Marketing
    • Platforms, statistics of growth, and practice with “egg challenge”
Day 2: Immerse / Websites
  1. Creating a Website in WordPress
    • Overview of platform and full website build on computers
  2. Marketing Channels + Revenue Generation
    • Hassan Aanbar addressed financial growth through social media
  3. Website Support
    • Finalizing design and troubleshooting solutions in WordPress
Day 3: Connect / Digitalization
  1. Presenting your digital toolbox
    • Create portfolio of digital content and state 3 goals through May 2021 + present to peers for feedback
  2. Digitalization in Entrepreneurship
    • Zakaria met each team with specific advice for their growth + discussed legal structures + digitalization feedback
  3. Wrap-up of Program
    • Created Facebook pages, Instagram accounts and linked to Gmail
    • Next steps with Douar Tech follow-up